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Out of all of the great ideas that are in this book, I am going to concentrate on the ones that relate to "what can be done with high-resolution display devices," such as 1200 dpi printers. An increasing amount of contemporary design is done for low-resolution displays, such as television and computer monitors. If we get a 1200 dpi version of one of these designs, as is easily possible with an inexpensive laser printer, we are not getting much benefit from that increased resolution. A lot of the ideas in Beautiful Evidence can be used today with Web scripts that generate PDF files to be printed. The rest of the ideas will be waiting for designers 20 years from now when computer monitors finally catch up to paper.
dea 1: Sparklines (there are examples on the author's Web site). Tufte points out that nothing stops the modern printer from including small graphs right in-line with text or tables and that these graphs make comparisons much easier. Baseball fans will enjoy Tufte's depiction of a baseball season, first for one team and then for all teams. Tufte argues convincingly that showing history in a "sparkline" reduces "recency bias, the persistent and widespread over-weighting of recent events in making decisions."
Idea 2: Forcing people to write English sentences instead of PowerPoint bullets results in a lot more clarity, especially with respect to causality.
Idea 3: If you're running a business, figure out how to pack a huge amount of information, including sparklines, onto a single 11×17″ sheet of paper and print it out on a laserprinter, then give it to decision makers. With that one sheet of paper, they will have as much information as 15 computer screenfuls or 300 PowerPoint slides.
A thought-provoking book that will reward repeat scrutiny.
I stumbled upon a video of Esther Gokhale on YouTube; it was of her giving a presentation at Google. Based on that video, I bought the book and read it in its entirety.
I then took the free one-hour course at Esther's wellness center in Palo Alto. It was taught by her daughter, Maya (who is going to medical school this year and is amazingly smart).
Based on *that*, I then took the full fundamentals course and loved it. You have to take the course if you can. Anyone who is thinking of having surgery should read this book and take the course first. In fact, this course should be required in medical school!
My posture has been bad my whole life (rounded shoulders) and although I'm not in pain, I wanted to correct it. This course gave me the tools to do that. It's a *process*--so it's something that you always have to be mindful of and practice. You can't have the "surgery" mentality (i.e., I'll do this one thing and that will fix the problem). You need to correct the underlying faulty body mechanics.
Anyway, this is a review about the book. So, buy the book. It contains more information than what is even in the course, but the course helps you put it into practice. The book also has plenty of pictures to show you how to sit, stand, walk, etc. correctly.
Buy it! Study every chapter and then decide for yourself. You'll be amazed.